Doner Grill, Delhi ka Doner

Doner Grill, Delhi ka Doner

For Doner Grill, we had the challenge of making a foreign concept — doners from Amsterdam — more relatable to the Indian audience. We created a campaign around the Butter Chicken Doner flavor because which desi doesn’t love that? Utilizing the Indian love for the desi flavor, we helped attract a customer service base that stayed on for the more exotic fare as well.

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